Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early. You could tell them the benefits they get and the things they can do at your web site, like subscribe to your e-zine, read free articles, download free e-books, learn to increase their sales, etc.

Make your web site look professional. People will get turned off and leave if they see a lot of spelling and grammatical mistakes. You don't want any broken graphics or links either. Make sure your background colors don't make your text hard to read.

You could hold a holiday sale for your potential customers. For example, you could tell them every- thing on your site is discounted by up to 50% on Thanksgiving Day. Another example, "Fourth Of July Sale! Buy One, Get One Half Off!" Using holiday sales gives you a specific and credible reason for your prices to be lower.

Use headlines and sub-headlines all over your your web site that will grab your visitors’ attention. They will attract them to explore your web site longer. They could be for your free e-zine, product ads, free content, message board, chat room, etc.

Place colorful graphs, pie charts and other charts in your ad copy. Use charts as they will grab a person’s eye because they are usually colorful. They will also support your product or service claims and allow your target audience to understand them easier.

Highlight buying incentives like free bonuses, money-back guarantees, testimonials, special offers, discount sales, etc. You could place them in boxes, in front of different colored backgrounds, assemble symbols or graphics around them, etc.

Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer’s eye with one quick glance. If people have to read a long sentence or paragraph in order to understand your message, the skimmers may not order from you.

Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining, different colors, graphic text, italics, symbols, indents and extra spaces to highlight the important words or phrases.

Place attention-grabbing pictures above and within your ad copy. A powerful technique is to use ‘before’ and ‘after’ pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product.